Get deals and shopping advice delivered straight to your phone. Purchases you make through our links may earn us a commission.įly By Jing-the internet-famous brand best known for its flavorful Sichuan-style chili crisp and other pantry staples-is back again with another delicious product drop off the heels of its ultra-popular frozen dumplings launch.
Fly by jing trial#
Ready to create your business? Start your free 14-day trial of Shopify-no credit card required.- Recommendations are independently chosen by Reviewed’s editors. Simple actions like telling your friends about a product you love, or liking/sharing on social media, can help to make a difference, especially for up-and-coming brands. And when you find a brand you love, go to bat for them by doing more than just buying their products. Jing:I think it’s about discovering what’s most important to you and supporting brands that align with your values, whether it’s making a commitment to buy more AAPI-founded brands, or environmentally friendly brands, or whatever the case may be. Shopify: How can entrepreneurs show up for AAPI merchants all year? So I try to do the same for other entrepreneurs: My door is always open for a quick chat, or to offer advice, or to help problem-solve. Learning from others who’ve gone before is invaluable. Jing: I always tell entrepreneurs who are starting out to find good mentors, because no matter what the product is, there’s someone that has definitely faced the same challenges and roadblocks as you. Shopify: How else have you worked with fellow entrepreneurs to build a community and support network? So even though we may be in a similar category, we’re all doing our own thing and doing it in the way that feels best for us. Jing: There’s strength in numbers, so when one of us succeeds, we all succeed-especially when we’re all in this together to elevate the perception and value of Asian flavors in the West.Īnd what I love about all of these brands is that they’re highly personal, as is Fly By Jing. Why is it important to support each other? Shopify: People might assume merchants are all in competition with each other, but there’s strength in community. We even recently did an April Fool’s joke with the AAPI-founded sparkling water brand Sanzo, so there’s a lot of opportunity to get creative and have fun with each other. Jing: This particular giveaway was organized by the spice company Diaspora Co., but we do a ton of cross-promotion with other AAPI brands. Through our expanding product line, we’re trying to ensure that Asian flavors have a spot on every supermarket shelf and on every table, instead of being relegated to the so-called “ethnic aisle.” Shopify: How did the giveaway with fellow AAPI merchants come about? Initially, I wanted to give people a taste of the incredible flavors of my hometown of Chengdu by sourcing really special local ingredients-but Fly By Jing has become so much more than that. It was a base for a lot of the dishes I’d cook. Jing: I originally started Fly By Jing as an underground supper club while I was still living in Shanghai, but I had the idea to launch my all-natural Sichuan chili crisp as a packaged sauce when I saw the way people would react to it at my dinners. Shopify: Tell me about how Fly by Jing is an expression and celebration of your own background and identity.
“There’s no greater way to celebrate my heritage than to connect with people through flavor,” says Jing Gao, founder and CEO of Fly By Jing, a company specializing in Sichuan goods, like its ultra-popular chili crisp, hot pot kits, and frozen dumpling line. For entrepreneurs with Asian heritage, May, which is Asian American and Pacific Islander Heritage Month, can be a time to forge personal connections with customers and build community with fellow AAPI merchants.
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